A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn't happened. Additional coverage: - With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid? Hear what Digiday Publishing Summit attendees had to say on the topic.
- Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate.
- Digiday+ Research surveyed over 100 agency professionals, and found that agency clients' approach to the channels categorized as "other social platforms" (Twitter, Snapchat, Pinterest, etc.) has been somewhat erratic over the last year.
- Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management.
- As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness.
- Independent real estate company Windermere has retooled its advertising strategy this year, moving away from linear TV into streaming and digital video as well as sharply lifting its investment in influencers.
- Our most read story this week: Netflix's CPM is still under media buyers' skin months into its disjointed push into advertising.
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| Top Stories |  | | Ivy Liu |
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| | | | | A TikTok ban would require U.S. lawmakers to prove that the short-form video app is a genuine national security risk. So far, that hasn’t happened. | | |
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howdy! | | | | | With the calendar flipping to spring, do publishers feel like the economic conditions are starting to thaw or do they expect the second quarter to be similarly frigid? | | |
| | | | | Brands are creating interactive video ads that are increasingly personalized and relevant — ultimately driving conversions and revenue. | | |
| Advertisement |  | | |
howdy! | | | | | Forbes and The Daily Beast have shed the silo-model when it comes to how their revenue teams operate. | | |
| | | | | Download this guide to learn how publishers are using first-party data to turn visitors into subscribers. | | |
howdy! | | | | | Digiday+ Research surveyed over 100 agency professionals, and found that agency clients’ approach to the channels categorized as “other social platforms” has been somewhat erratic over the last year. | | |
| Advertisement |  | | |
| | | | | Kids- and family-themed CTV inventory presents advertisers a significant opportunity to reach households through a single ad placement. | | |
howdy! | | | | | Agencies are continuing to invest in Web3 technologies in new ways, from client activations to data management. | | |
howdy! | | | | | As digital ad channels, like social and paid search, become saturated and data privacy gets more restricted, startups and small businesses turn to DOOH to boost brand awareness. | | |
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