Media companies trying to figure out what readers will pay for are embracing registration walls, which offer a litmus test for their content while giving the publisher a direct connection to their audiences. Read more in our top stories below. Meanwhile, Digiday is excited to welcome to our team this week Lara O'Reilly, who joins us as senior correspondent. Lara, who is an alum of the WSJ and Business Insider, will be based in our London office and will write big stories on big issues in media from a global perspective. We also are welcoming two more additions to our media and platforms reporting teams: Kayleigh Barber joined us last week as a media reporter, covering the business of publishing. And Deanna Ting will join us next week as senior platforms reporter, focused on platforms and how they work with brands and publishers. We're excited to welcome these new additions! Other things to know about - Join Horizon Media, Havas, Wavemaker and more as we dive into the evolution of video marketing and how they are making their investments work at the Digiday Video Advertising Summit.
- More and more, marketers and publishers are reaching the seemingly counterintuitive conclusion that fewer ads on a webpage can translate to more revenue and ROI. They're not wrong — advertising is worth more when it stands out. Sponsored by Duration Media.
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