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BizBash Daily - East
 NOVEMBER 19, 2019
 
 
 
 
TODAY'S TOP READS
 
Innovative Brands1
 
This diverse group of companies uses experiential marketing in increasingly clever ways.
 
 
 
 
 
EVENT INDUSTRY BUZZ
 

1. AIRBNB ANNOUNCES OLYMPICS SPONSORSHIP: Home-sharing giant Airbnb on Monday announced it will sponsor the Olympic Games for a nine-year partnership, including both Airbnb Experiences and home-sharing. Set to conclude with the 2028 Games in Los Angeles, the deal was worth $500 million, according to some media outlets. Adweek: “This wouldn’t be the first time Airbnb partnered with a sporting organization. In 2018, the home-sharing service teamed up with the World Surf League, introducing more than 75 surfing-related Airbnb Experiences across its platform. The partnership with the Olympics would similarly center on Airbnb’s Experiences, according to Sports Business Daily.”

2. AMERICAN PORTRAIT GALA GLITTERED WITH STARS: The National Portrait Gallery’s third biennial American Portrait Gala on Sunday was a star-studded affair. Among the honorees were Lin-Manuel Miranda, Anna Wintour, and the members of Earth, Wind & Fire, who performed their greatest hits. Presenters included Michele Obama and late night television host James Corden, while Gayle King served as emcee and Hillary Clinton also was in attendance. The Hollywood Reporter: “Many presenters and recipients noted the progress the gallery has made in shifting the focus from ‘dead white men’ to include a diverse representation of people of all ethnicities, industries, and stages of their lives. Award-recipient and Nobel Prize-winning biochemist Frances Arnold took a moment in her acceptance speech to point out that ‘without diversity, we move down a path that’s a sure route to extinction.’”

3. RIDE HAILING APP JUNO CALLS IT QUITS:Though it reportedly was popular, ride sharing app Juno has ceased operations. Available only in New York, the service’s last day of operation was Monday, and customers were offered a $25 credit toward rides with Lyft, a competitor. The Points Guy: “The app blamed regulations that mandated a minimum wage for workers. New York City’s Taxi and Limousine Commission last year approved raising all ride-hailing drivers’ minimum wages to $17.22 an hour across all app-based car services and yellow cabs. In response, prices for the majority of rides into Manhattan will increase by a flat charge of $2.75 more per trip and 75 cents for group rides. Lyft and Juno filed a lawsuit in January to block New York City’s minimum-wage rules, which went into effect in February, according to New York Daily News. The lawsuit was dismissed in May.”

 
 
SPOTLIGHT ON
 
R860717mp1
 
Metropolitan Pavilion offers multiple venues in one location for receptions, dinners, product launches, fashion shows, trade events, and more. Amenities include the ground floor’s 25,000 sq. ft. of American oak flooring, Historic District…
 
 
PEOPLE / EVENTS / ACCOUNTS
 

LAS VEGAS: Eight of Las Vegas’ top Fortnite players will make up a total of 64 competitors from around the country who will converge on HyperX Esports Arena Las Vegas to participate in the grand final of the inaugural Simon Cup. The players will battle in front of a live audience and Twitch viewers for a chance at the first-place prize—a $50,000 shopping spree.

LOS ANGELES: Amazon Prime Video will host an immersive fan experience for The Aeronauts, an upcoming film starring Eddie Redmayne and Felicity Jones, at the Rose Bowl this weekend. The Victorian fair-theme event will feature period performers and games, hot air balloon rides, and a "fly-in" theater—a 20-foot LED screen wrapped 360-degrees around a second hot air balloon. The event is open to the public on November 23 and 24; a V.I.P. event takes place on November 22.

ORLANDO/CENTRAL FLORIDA: Innisbrook, a Salamander Resort, will finish a comprehensive remodel of its guest accommodations by the end of 2019.

MIAMI/SOUTH FLORIDA: CHICA by chef Lorena Garcia will open today for lunch and dinner. The eatery was designed by the Rockwell Group.

NEW YORK: TheSkimm, a company focused on helping young women live their lives smarter, is planning to launch a pop-up location for the holiday season. Celebrate Smarter Shop is slated to open on November 29 (Black Friday) and run through December 24.

 
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