Recent surveys show that rising high-school seniors and their parents are worried that members of this year's graduating class will defer for a year, effectively increasing competition when it comes time for them to apply.
It is critical that your institution address the concerns of the incoming fall 2021 class, and begin communicating with them now. The Chronicle's issue brief,
"The Next Enrollment Challenge," examines how colleges are drawing on virtual tours, customized outreach, and an expanded virtual presence to connect with prospective students and assure them of educational value.
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