CPM inflation is a pressing concern for digital marketers, reflecting the growing cost of digital advertising, and how it has become more expensive to reach customers online.
And while ad prices are soaring, precisely targeting ads is becoming more difficult due to a combination of factors. But with a comprehensive consumer data strategy backed by identity resolution and audience segmentation, you can take steps to make your digital ad spend more effective in the face of escalating prices.
This white paper covers the top factors contributing to CPM inflation and how you can counter it with data and targeting. Download this report from MarTech and Neustar, a TransUnion company, today!
