Dear trade visitor,
The wait is over â ITB Berlin 2025 is just around the corner!
From 4 - 6 March 2025, ITB Berlin will once again welcome the global tourism industry to the Berlin Exhibition Grounds.
Are you ready for your visit? We have put together a checklist for you, including important travel information with a special-discount public transport ticket, as well as the most exciting program and conference highlights.
Stay informed and donât miss a thing â keep reading!
Best regards,
Your ITB Berlin Team
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 | Stop! Don't have a trade visitor ticket yet? |  | Tickets are exclusively online available at: itb.com/tickets
New: Add a Public Transport Ticket Berlin directly! Easily complement your trade visitor ticket with a discounted public transportation ticket for Berlin.
Already booked? No problem! You can easily add a transport ticket by clicking "View Order" in your confirmation email.
For more travel information, visit itb.com under Travel Service.
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| | Your preparation check list | ð¸ Visited the ITB Navigator
Your platform to access the interactive hall map, scroll through the immense number of international exhibitors on the show floor and to save events you donât want to miss during ITB Berlin 2025.
ð¸ Secured your Meeting table
Meet business partners or co-work at one of our Business Satellites in hall 3.1, 10.2 or 23.
ð¸ Screend the ITB Innovators
Stay ahead of the game and check out innovations that make an impact in the industry.
ð¸ Update your Public Transport Ticket
Plan your journey and update your ITB Berlin ticket with a public transportation ticket
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ð¸ Downloaded the ITB Berlin App
Download or refresh in your app store: your free trade show app for orientation & guidance on-site.
ð¸ Registerd for a Guided Tour
Join experts and peers on a free tour on one of these 5 topics: Luxury travel, innovations, travel technology, MICE or hospitality
ð¸ Safed your seat in one of the Transition Labs
Join peers in these 90 minutes sessions and take away hands-on data
ð¸ Spread the word that youâll be attending!
We provide you with text templates and an ITB Banner Lab to create your personalized attendee banner
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|  | ð¸ Set up appointments at ITB Match & Meet
Here is a step-by-step guide on how to use the networking function for your trade show success. You can find all the answers to your questions in more detail on the How to website.
| Step 1: Access Match & Meet
With your ITB Berlin ticket youâve received an individual deep link to the ITB Match & Meet function by e-mail. Your basic information from the ticket registration is automatically transferred to your profile.
Step 2: Set up your profile
Complete your profile in the ITB Match & Meet tool by selecting your personal areas of business and interests. The more precisely your profile is maintained, the more accurate your personal matching suggestions with other participants will be.
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Step 3: Start the matchmaking
A smart matching scale identifies attendees with matching interests. Important to know: ITB Match & Meet refers to people, NOT exhibiting company brands. Once youâve found a potential business partner, send a contact request.
Step 4: Arrange appointments
Itâs a match?! Once the other person has approved your contact request, you can use the chat function to exchange information or request an appointment for ITB Berlin 2025 using the online calendar function.
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| Questions about ITB Match & Meet?: Service Portal | Technical questions: itb@eyeled.de.
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| | Discover the diversity of the capital with us! | For everything you need to know about Berlin, visit our tourist information centre at the main railway station or airport. Or meet us directly at ITB Berlin 2025 at stand 304 in hub 27 for insider tips and recommendations.
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| | ITB Creator Base sponsored by Jalisco is Mexico | Guadalajara, Mexico, is a vibrant city full of culture, history, and charm. Known for being the birthplace of mariachi and tequila, itâs a place where tradition meets modern life. Wander through its beautiful historic center, savor the delicious local cuisine, and experience the energy of the city. Whether youâre shopping at colorful markets or exploring stunning architecture, Guadalajara promises an adventure you wonât forget!
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| Also visit stand 211 in hall 22 for more information.
The ITB Creator Base in hall 10.2 is an exclusive lounge for accredited bloggers & creators.
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| | Don't miss out on any events | Convention sessions, discussions, pavilion stages, press conferences, interviews, workshops, exhibitor events, seminars, receptions, product presentations, panels, stand parties, awards⦠Sorry to say, but you wonât be able to clone yourself to attend it all.
So our tip to you:
preparation is everything!
Scroll through the event program and save your must-attends! Live streams of selected stages can also be found in the ITB Navigator.
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| | 13th day of barrier-free tourism on 5 March | As part of ITB Berlin, the 13th Day of barrier-free tourism will take place on 5 March from 10:30 am to 4:30 pm at the CityCube Berlin, A5.
Experts from around the world will discuss current topics related to inclusion in tourism. The program includes keynote speeches, best practices, and panel discussions. On-site participation requires a trade visitor ticket, while online participation is free.
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| | ITB MICE Night | We invite you to the official ITB MICE Night 2025, hosted by VDVO (Verband der Veranstaltungsorganisatoren e.V.). Look forward to inspiring guests, culinary delights, and the opportunity to connect with industry peers, expand your network, and discover the latest trends in the MICE sector.
Where: Spreespeicher Berlin, Stralauer Allee 2, 10245 Berlin
When: 4 March 2025, from 7 pm
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 | Focus on diversity, sustainability and young target groups | Sustainability, diversity and new tourism travel offers for young target groups are some of the focal points of three top-class themed tracks at the ITB Berlin Convention 2025. From 4 to 6 March the Youth, Adventure & Outdoor Track, the Diversity & Inclusion Track and the Responsible Tourism Track will present current research results and market analyses as well as innovative ideas and business concepts on topics such as Gen Z, inclusion and artificial intelligence.
Meet technology enthusiasts in the networking areas eTravel Lounge powered by Travelport in hall 6.1 or in the Travel Tech Café powered by GIATA in hall 5.1.
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| | Insights of the travel industry with ITB 360° | Stay up to date! | We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
| ITB Travel Hero Podcast | YouTube Culture & Trends Expert
Whatâs shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins for a deep dive into global video trends, decoding culture, and the future of travel marketing.
Tune in now!
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| News & Insights |  | Tourism trends 2025:
Between success and disruption
The travel industry experienced a brilliant comeback in 2024. Hopes are high that growth will stabilize and demand will remain strong. But new challenges and uncertainties call for caution.
To the videocast.
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 | Costa Ricaâs sustainable, experience-based tourism in the spotlight
Costa Rica is set to give visitors to ITB Berlin 2025 a taste of its dynamic approach to tourism blending sustainability, adventure, and cultural heritage.
Read more here.
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| | Do you have any questions? | We have the answers! | We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
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