The Trade Desk holds fire on full Yahoo suspension After weeks of negotiations, the pair seemingly edge closer in dispute over “instream video inventory.” Additional coverage: - This week’s Future of TV Briefing recaps the top stories from the first six months of 2024.
- Agency group Common Interest aims to fill a gap in marketing where cultural authenticity trumps appropriation.
- Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch.
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| Top Stories |  | | Ivy Liu |
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| | | | | After weeks of negotiations, the pair seemingly edge closer in dispute over ‘instream video inventory.’ | | |
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howdy! | | | | | Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. | | |
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| | | | | From Digiday’s sister brand Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. | | |
howdy! | | | | | This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. | | |
| | | | | According to a new marketing ROI benchmark report based on more than $2 billion in marketing investment, marketers' spending has been flat since 2021. | | |
howdy! | | | | | Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. | | |
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| | | | | Digital publishers and media organizations are simplifying the signup process for new email subscribers by personalizing experiences, utilizing lead magnets, leveraging interactive content and more. | | |
howdy! | | | | | Some already seem to believe. Marketers including the likes of Klarna, U.S. Bank, and, most recently, Toys ‘R’ US have been touting the use of generative AI and the ability to speed up processes as something that’s already helping them. | | |
howdy! | | | | | Many publishers still depend on revenue from traditional channels in addition to digital ones, and fewer publishers get most of their revenue entirely from digital channels than they have in years past. | | |
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