Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The DSP eyes increased brand-direct efforts, AI-investments and is counting on Google’s exit from “the open internet.” | | |
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howdy! | | | | | Instagram Reels may be the closest experience to TikTok currently, but can it seize this opportunity to overtake its rival? | | |
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| | | | | Publishers can bolster their success by leaning on AI throughout their newsrooms beyond everyday tasks. Take this survey and let us know what steps you’re taking. | | |
howdy! | | | | | In light of BuzzFeed’s plans to launch its own social media platform, the Media Briefing evaluates other media companies’ past attempts to do the same. | | |
| | | | | With more people streaming than watching linear TV, successful marketers are positioning CTV at the center of their campaigns to reduce duplication. | | |
howdy! | | | | | In the wake of Rooster Teeth’s shutdown last year, corporate ownership is starting to feel like more of a poison pill than a benefit for creator-owned media companies. | | |
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| | | | | Studies show that news readers place greater value on ads appearing on trusted news sites and do not associate negative feelings related to the content with adjacent advertising. | | |
howdy! | | | | | Brands are changing the way they capitalize on the big game spotlight. In Hellmann’s case, that means adding shoppable ad units to its campaign. | | |
howdy! | | | | | The SMB advertiser category provides a healthier revenue stream compared to larger advertisers. | | |
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