The Trade Desk's bumper quarter has some important caveats The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. Additional coverage: - Over a decade after the jingle "Dumb Ways to Die" was created for a public safety campaign, it's gone massively viral on TikTok — and its current owner, the mobile game studio PlaySide, is taking advantage.
- What's stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, the answer right now is nothing.
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| Top Stories |  | | Ivy Liu |
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| | | | | The Trade Desk revealed its latest earnings report on Wednesday with Q4 revenue up 24% year-on-year totaling $491 million while its income for the entirety of 2022 exceeded $1.5 billion, up 32%. | | |
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howdy! | | | | | This isn’t the first time “Dumb Ways to Die” has gone re-viral in the years since its inception, but this is shaping up to be its biggest viral moment yet. After a TikTok user created a video template using the campaign’s titular song in late January, online searches for the phrase “Dumb Ways to Die” increased tenfold. | | |
| | | | | The media industry is setting up CTV to be the future of consumer TV experience as the most popular shows become streaming-first. | | |
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howdy! | | | | | What’s stopping a writer from using ChatGPT to generate stories? Without explicit guidance from editors, the answer right now is nothing. | | |
| | | | | Headless commerce solutions are becoming an essential strategy for brands, but they aren’t built in the same way as traditional content management systems. | | |
howdy! | | | | | Experts are wondering what the future of advertising on Bing might look like with ChatGPT and if it’ll win over both users and marketers alike. | | |
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| | | | | While it’s critical to safeguard consumer privacy and stay in compliance with ever-changing laws, publishers must also protect their ability to earn revenue. | | |
howdy! | | | | | What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads. | | |
howdy! | | | | | Publishers are hoping to build up audiences for their video podcasts on YouTube Shorts. | | |
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