The countdown to cookie-deletion on the internet's most popular platform — Google's consumer offerings and accompanying ad stack — continues meaning others on the market will have to ready themselves. As the second quarter of 2022 kicks off, some predict the internet (as an advertising medium) is bifurcating into known, or "authenticated", and unknown realms with the former typically characterized by walled gardens. Read more below. - OpenPath signals a potential ground shift for open web alliances amid the ashes of the third-party cookie.
- Gaming has arrived as both a pillar of popular culture and source of advertising inventory, but some brands and agencies still struggle to grasp the value of this new medium.
- This week's Digiday+ Media Briefing covers one of the biggest talking points during last week's Digiday Publishing Summit.
- Much of Supergoop’s advertising focus was on platforms like Facebook, Instagram and, more recently, TikTok where the “mindful millennial” spends their time.
- Nearly four months after the merger, Dotdash Meredith shares how it's integrating its teams and platforms. More in this Digiday+ case study.
From our sister site, WorkLife: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | OpenPath signals a potential ground-shift for open web alliances amid the ashes of the third-party cookie. | | |
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howdy! | | | | | This week’s Media Briefing covers one of the biggest talking points during last week’s Digiday Publishing Summit. | | |
| | | | | Brands committed to personalizing digital experiences need a deep understanding of consumers to do so. CDPs are helping them to unlock consumer data’s potential, but not all are created equal. | | |
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howdy! | | | | | The way the event played out showed just how wide the gulf in knowledge can be in the still-young industry of game advertising. | | |
| | | | | For publishers, personalizing email newsletters is a key tool to drive reader engagement and create opportunities for monetization. | | |
howdy! | | | | | Much of Supergoop’s advertising focus was on platforms like Facebook, Instagram and, more recently, TikTok where the “mindful millennial” spends their time. | | |
| Advertisement |  | | |
| | | | | Without the ability to skip, CTV content can go stale quickly, but an effective creative refresh can combat this campaign threat. | | |
howdy! | | | | | Nearly four months after the merger, Dotdash Meredith shares how its integrating its teams and platforms. | | |
howdy! | | | | | In the space of a year, L’Oréal has gone from letting fans purchase certain products from brand pages to sponsoring one of the biggest trends on the app: #TikTokMadeMeBuyIt. | | |
| | | | | The Vice Media Group-owned women's lifestyle publication plans to start testing live shoppable video this spring, its global editor-in-chief said in the latest episode of the Digiday Podcast. |
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