The Trade Desk SVP helps agencies understand the changing trends in media consumption The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19
ClickZ Daily: September 23, 2020 |
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| Happy Wednesday! Today we the Trade Desk’s SVP of EMEA, Philippa Snare discussing the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 “The way we’re consuming entertainment is causing marketing teams to be much more focused on an omnichannel approach, on making sure they’re using the right channel or the right screen for the right audience,” says Philippa. Speaking of the pandemic, we also have Ross Shanken, Founder & CEO of Jornaya, examining current and future data privacy regulations and how COVID is helping marketers prioritize consumer privacy. He writes: Privacy regulations are becoming more convoluted due to external forces like state-by-state policies and COVID-19. Marketers must proactively integrate consumer privacy into their data practices to maintain customer trust. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Jacqueline Dooley The Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 |
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Data-Driven Marketing Ross Shanken Ross Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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