Good morning, Marketer, when it comes to customer lifetime value, when do you LEGO?
LEGO Discovery Center Boston is hosting an “adult night” where older brand fans can mingle in a no-kids environment. LEGO is a widely-cherished brand, so it makes sense. It’s a creative way to accommodate a distinct customer segment, along with more complicated adult-priced LEGO sets.
This brings up a good question for marketers. Who are your underserved segments and how can you accommodate them and unlock value? If your business has strong brand affinity and lasting customer relationships, your audience will change over time.
And that valuable customer relationship could begin with an email. So check out contributor Greg Krehbiel’s piece about the true value of a new email address.
Also, managing editor Constantine von Hoffman provides a roundup of the latest AI-powered products, platforms and additions.
Chris Wood,
Editor
