The Google-Facebook duopoly is resisting the toppling of its walled gardens, and many marketers, who would rather not pay for a safety layer or spend more for inventory of better quality, are coming to terms with that.
Three years ago, Clique Media Group decided it wanted more data from its readers, with the aim of becoming a publisher that informed people about lifestyle trends and then let them shop those trends. Now, it's established the framework to achieve that goal.
Under pressure after letting a Russian troll farm buy ads on its platform, Facebook is requiring that targeted political ads on its platform undergo human review. Some marketers worry this change will cause delays, saying they will spend less on the platform if Facebook is not "nimble in reviewing and approving ads."
The office of Stella Bugbee, president and editor-in-chief of New York magazine's vertical The Cut, reflects her sense of humor. Subscribe to Digiday+ for a peek inside.
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