Happy Friday!

Today we have Emily Safian-Demers, Senior Trends Analyst at Wunderman Thompson Intelligence, providing five imperatives for navigating the future of data.

She writes: An economy built on data economy is emerging, requiring that brands give consumers a clear and fair appraisal of their info.

Also Tim Morral of Walker Sands, discusses why it is more important than ever to communicate to customers and audiences in a human, connected way.

“Sometimes we forget we’re writing for actual people — living, breathing human beings rather than an anonymous persona or nebulous target audience. When we work to humanize the voice and tone of our writing, it’s easier to convey empathy and create connections in our writing,” says Tim.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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