| | | | | | Posted on Thursday, October 12, 2017 Email marketing should be at the center of your e-commerce strategy. But how do you know which key metrics to focus on, and how to measure each? Quit wondering whether you’re judging your email marketing performance with the right metrics — experts clear the air on what, exactly, to start measuring. Roughly 46 years ago,... Read more » | Posted on Tuesday, October 10, 2017 A customer has made a purchase on your website – is your job as a marketer done? Nope! In fact, you only have a 27% chance of a customer returning after making a single purchase. It’s time to prioritize getting first-time buyers to return, and ultimately become loyal customers. Omni-channel personalization is the key to... Read more » |
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