Carolyn Everson’s relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is today, according to advertisers, agency execs and ad buyers who say that losing Everson is a massive blow for the company.
| For major advertisers, Carolyn Everson has been the face of Facebook — over the last decade. That’s no longer the case now. Everson, Facebook’s global ads chief, announced via a Facebook status update earlier this week that she had left the company. “Carolyn has been such a huge part of Facebook's success over the last decade and will be a big loss for the company,” said David Jones, founder and CEO of You & Mr. Jones, who was a member of the original Facebook client council. Read more below. Everson’s relationships with major CEOs and CMOs, where she was known for listening and being an advocate for advertisers, helped build Facebook into the advertising juggernaut that it is today, according to advertisers, agency execs and ad buyers who say that losing Everson is a massive blow for the company. Ultimately, Apple’s announcements give clarity for app marketers who have had to contend with plenty of uncertainty over its true intentions. Tourist destinations like the Maldives and Seychelles are promoting remote-working, featuring ocean views, discounts, strong WiFi and personal assistants to help with work admin. A hybrid commerce event for Apartment Therapy will run June 11-13 and feature 250 shoppable products using QR codes and affiliate links. "60 Minutes+," the legacy show's spin-off on Paramount+, wants to draw in a young and diverse audience to the streaming service, and mirror the success of CBSN. Other things to know about New research shows that finding a way to unlock value from an abundance of data is a major concern among marketers. Sponsored by Mapp. More brands have integrated CTV as an advertising channel this year due to changing consumption habits. Here’s how they are approaching CTV opportunities and obstacles. Sponsored by Innovid. Explore this new infographic to learn more about the elements that make up identity and how it works in 2021. Sponsored by Acxiom. | | |
|
howdy! howdy! howdy! howdy! howdy! |
