Among the newer developments in the upfront market as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyers are demanding of the main streaming services. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Among the newer developments as deals get negotiated and cut are the inclusion of more sports inventory, and the pricing rollbacks that buyer are demanding of the main streaming services. | | |
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howdy! | | | | | Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged | | |
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| | | | | As teams feel the squeeze on their budgets and media effectiveness, they’re diversifying revenue drivers and experimenting with new and lower-funnel channels. | | |
howdy! | | | | | At this year’s VidCon, more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools. | | |
| | | | | From Digiday’s sister brand Modern Retail: According to a new Contentful survey, 48% of generative AI users save at least five hours of work a week. Register for this virtual event on July 16 at 1 p.m. ET for more insights into Contentful’s latest research report and how marketers leverage generative AI. | | |
howdy! | | | | | As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. | | |
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| | | | | The most successful media teams identify and compare campaigns with similar creative and offers to see how consumers responded across channels, looking beyond obvious points of comparison. | | |
howdy! | | | | | Recent weeks have been marked by a flurry of announcements from industry giants and startups alike. | | |
howdy! | | | | | The race kicked into high gear last week when it became clear there would be no life after Oracle for its ad divisions. | | |
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