With upfronts season fast approaching, it’s critical that brands and agencies plan their media campaigns for the most impactful results. But the tried-and-true way of buying TV no longer gets the results most advertisers demand. Executing your upfront deals programmatically can help you gain insights and drive performance, making your TV dollars go farther.

Sign up for the webinar to join Discovery’s Bill Murray and The Trade Desk’s Bennett Crumbling for strategies and tips for approaching the shift in spend, along with best practices to help you determine the right media mix.