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TODAY’S HEADLINES – 01.09.2023  
 
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CASE STUDIES

Why Equinox’s January campaign succeeded in its calculated controversy

When your brand stands for something, that means it can’t stand for everything.


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CRISIS COMMUNICATIONS

How real-time data helped McDonald’s, Ford respond to high-stakes situations

Data from NewsWhip helped McDonald’s decide to act and Ford to help in a time of crisis.



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WRITER’S PASSPORT

Tips on writing and editing from Jerry Seinfeld

The comedian’s coffee-table book about his streaming series is a surprising source of useful advice.


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WRITER’S PASSPORT

How to use minor punctuation marks in AP style

From parentheses and exclamation marks to slashes and brackets, here’s how to use these lesser marks.


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COMPANY CULTURE

3 workplace trends we haven't seen the last of

Here’s what we’re keeping an eye on as the calendar flips to the new year.


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LEADERSHIP COMMUNICATIONS

How to create consistent executive communications

Former White House communicator shares his thoughts on executive communications.



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SOCIAL MEDIA

7 new social media features you need to know this week

Including updates from LinkedIn, TikTok and Twitter


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PR

Share your insights into how your organization takes a stand

Ragan and Peppercomm seek the experiences of communications professionals for their second quarterly Character Barometer.


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