The Scoop: How Kraft Heinz is positioning move away from synthetic dyes

Plus: Trump admin extends deadline for TikTok to find new owner; Social series gains traction with smart and fun 60-second takeaways.

The viral marketing class you wish you’d taken — in 3 minutes

Viral videos to inspire you.

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4 ways to bring relationships back to media relations

Strategies for fostering meaningful connections.

Grammar Girl lays out new AP style rules for X, AI and more

Tips for tailoring your writing with precision and clarity.

The Scoop: Companies try to court Hispanic consumers as immigration crackdown, economic woes sting

Plus: Victoria’s Secret issues statement fending off activist investor demands; Buc-ee’s brand lands primo NYT placement.

The new reality of purpose: Walking the walk without talking about it

You don't have to abandon purpose. But you do need to change strategy.

The Scoop: Air India struggles to respond to horrific crash

Plus: Yahoo’s creative PR campaign leverages email burnout to launch product; New York now tracking AI-related layoffs.

AI isn't coming for us. It's coming to us.

AI isn't coming for us. It's coming to us.

Why data viz is a communicator’s secret weapon

Data viz expert Alberto Cairo explains how strong visual design sharpens your message and engages your audience.

The Scoop: AI summary takeover arrives as Google search traffic declines across news sites

Plus: The Home Depot finds itself in immigration spotlight; content creators draw millions of views during LA protests.

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A 5-step guide to collaborative manager communications

Streamlining managerial messaging.