The ad must achieve at least a 70% recall rate. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
Not coming through? Click here to view in browser
 
 
 
 
Digital
 
April 1, 2020
 
 
The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers
 

The WSJ and Barron's will offer an unusual guarantee to print advertisers who take out an ad between April 1 and June 30, the company told Adweek in an exclusive.

The ad must achieve at least a 70% recall rate, a benchmark measured by Research and Analysis of Media (RAM), a third-party international research firm. If it doesn’t, those advertisers will be offered the same-size ad and placement for free within two weeks of the original ad’s run date.

 
 
 
 
 
 
Facebook Rolls Out Experiments to Simplify the Campaign Testing Process for Marketers
 

Facebook rolled out Experiments, a way for marketers to combine the results of multiple types of tests of their ad campaigns in order to optimize their performance and develop a deeper understanding of their impact.

The social network said in a blog post that Experiments combines testing elements previously referred to as Test and Learn and Split Testing to give marketers on its platform a single place where they can A/B test campaigns, as well as measure conversions and brand lift.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A British Magazine Replaced Its Usual Celeb Cover Stars With Medical Heroes
 

Grazia, one of the U.K.’s most popular women’s magazines, has dedicated its latest edition to the National Health Service doctors, nurses and medical specialists battling to keep people alive.

The Bauer Media-owned weekly title has replaced its usual celebrity cover star with four female healthcare professionals.

 
 
 
 
 
Rubicon Project and Telaria Merge to Become the Largest Independent SSP
 

Rubicon Project and Telaria closed their merger this morning, officially forming the largest independent supply-side platform on the market.

The company, which will announce a new name in the coming months, is coming together during the coronavirus pandemic that has put a strain on the global economy and caused ad budgets to shrink.

Following the completion of the deal, the combined company has $143 million cash on hand, and no debt. Michael Barrett, CEO of Rubicon Project, said having such a strong balance sheet is fortunate in these financially uncertain times.

 
 
 
 
 
Promoted Content by Loeb & Loeb
3 Tips for Thriving in the New Data Landscape
 
3 Tips for Thriving in the New Data Landscape
 
 
 
 
 
 
WPP Implements Hiring Freeze, Cuts Awards and Postpones Salary Bumps Due to COVID-19
 

The holding company said it is freezing new hires, reviewing freelance spend and stopping “discretionary” costs, which include travel, hotels and awards show payments. WPP is also postponing planned salary increases for 2020.

Members of WPP’s executive committee, as well as its board, have committed to taking a 20% reduction in their salaries or fees for an initial period of three months.

According to WPP, it predicts these changes will generate savings to the tune of 700-800 million pounds sterling ($869-$993 million) this year.

 
 
 
 
 
Don't Expect Many Brands to Embrace April Fools' Day in 2020
 

Marketers, already trying to tread lightly and sensitively with their communications in the wake of the coronavirus pandemic, seem to have read the room. Brands, including Google, SodaStream, Honda, T-Mobile and Giphy, are skipping the annual “holiday,” even as they’ve made it a perennial and high-profile part of their advertising.

 
 
 
 
 
 
Featured Jobs
Spectrum Networks
New York, New York
 
WCCB-TV
Charlotte, North Carolina
 
Imprint Projects
Los Angeles, California
 
Spectrum Networks
Columbus, Ohio
 
Marina Media LLC
Santa Monica, California
 
 
 
 
 
 
 
 
fb tw in insta
 
 
 
You’re subscribed to Adweek’s Digital as newsletter@newslettercollector.com


© 2020 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016
UnsubscribeUpdate PreferencesSubscribe
Terms of ServicePrivacy PolicyForward to a Friend
 
AdChoicesLearn more about AdChoices for LiveIntent
 
 
Link