| | | | | The Wall Street Journal Tackles Fake News in New Campaign By showcasing what it takes to report a big story By Katie Richards In today's world, with constant claims of fake news, it's a tough time to be a member of the mainstream media. In an effort to show the world what a credible source it is, The Wall Street Journal has released a new campaign called "The Face of Real News." The concept is pretty simple. The...
Read more » | | | | | | | | | | | DDB Changes Its Name for the Day to DDB&R in Honor of Its First Female Copywriter A salute to Phyllis Robinson By Katie Richards In honor of International Women's Day, DDB Worldwide is changing its name for one day and one day only. Today, the agency is calling itself DDB&R. The additional R is in honor of Phyllis Robinson, the agency's very first female copywriter. "The move to add Phyllis' name to the door is a symbolic reminder of...
Read more » | | Carmichael Lynch’s New CEO Promises to Further a Culture of ‘Collaboration and Integration’ Marcus Fischer previously spent 4 years as president By Patrick Coffee Carmichael Lynch has promoted Marcus Fischer to the role of chief executive officer, effective immediately. He will be the fourth CEO in the Minneapolis-based IPG agency's 55-year history. Fischer previously spent four years in the role of president under chief executive Mike Lescarbeau, who will now become executive chairman. "Marcus has been pivotal in building...
Read more » | | Facebook Is Rolling Out a Version of Instagram Stories for Messenger Messenger Day will be available globally By Marty Swant Facebook today is taking the next step in its rollout of Snapchat-like features with a version of Instagram Stories for Facebook Messenger. Messenger Day, as it's called, has all the same features as Stories (and snaps), along with the stickers and filters familiar to anyone who's used the disappearing posts on either platform over the...
Read more » | | | | | How to Market More Effectively in a Mobile-First World MDEX study measures brands' presence and performance By Travis Johnson Imagine you're a marketer for a chain of retail stores, and rather than opening your doors and welcoming customers with a friendly smile, your staff removes store signage, blocks the doors, ignores customers, clutters the aisles, hides products and leaves the cash registers unguarded. Travis Johnson You'd have some pretty unhappy customers, and you would...
Read more » | | Microsoft Urges Girls to Stay in STEM, and Change the World, in Third Year of #MakeWhatsNext Timed again to International Women's Day By T.L. Stanley Little girls dream big in this short film from Microsoft, talking about their passion for curing breast cancer, cleaning up the environment and bringing fresh water to the world. Doctors, inventors, entrepreneurs--it's easy to envision these determined, articulate and thoroughly woke kids stepping easily into any of these roles. But hold up. The statistics say...
Read more » | | Vimeo Is Adding 360-Degree Video Capabilities As Facebook expands its own offering of the format By Marty Swant Vimeo has added 360-degree video capabilities, which could help it catch up with competitors such as YouTube, Twitter and Facebook as more brands and content creators test out the emerging medium. Vimeo announced today it will let creators upload, share and sell 360 video on the platform, saying it thinks creators already using Vimeo could...
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