Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, features candid conversations with brand leaders focusing on how, during this health crisis, marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. 

Usually reserved exclusively for Adweek Pro Members, we’re extending complimentary access to this week’s episode:

Telecommunications with AT&T’s Chief Brand Officer, Fiona Carter 
As Covid-19 shut the country down, telecoms like AT&T had to step up. For two months now, the world’s largest telecom company’s focus has been on supporting businesses, families and first responders. Hear from AT&T chief brand officer Fiona Carter on the telecom’s latest emergency services, as well as the challenges and best practices of pivoting media and messaging during a global pandemic.

Tele-fitness with Equinox’s Chief Marketing Officer, Seth Solomons
With consumers grappling with coronavirus, health and wellness is front and center. But the companies that would offer these invaluable services have been hard hit by closures to prevent the spread of this insidious virus. Almost overnight, fitness companies have been forced to swiftly innovate and address their business models and how to reach their members at home. Equinox CMO Seth Solomons joins Adweek to discuss action in the face of adversity and what the future may hold.