The way to new products

Managing the product development process can be quite a challenge. Especially when different parties with different expertises are involved. This article can be a guide for cos - metic chemists and brand managers to make the development process a little smoother.

NatraFusionTM SL HA delivers ultra-mild, highly effective cleansing, meeting the growing needs of those with sensitive skin without compromising on performance. A rise in sensitive skin is becoming the new normal. Affected consumers search for gentler alternatives that are not harsh on the skin.

Cosmetic products that aren’t just colour cosmetics are demanded more and more by consumers. Lipstick with volumising ingredients, mascara helping lashes grow... Dagmar Chlosta, Managing Director at Faber Castell Cosmetics, gives insights on the new trend to colour and care products.

In today’s global landscape, environmental consciousness has become a priority among consumers. There’s a rising demand for biobased alternatives in both formulations and packaging. The carbon-14 analysis can be a solution to avoid greenwashing and validate biobased content.

New authentic granite looks, new trend colours 2025 and NIR-detectable metal effects for successful Design4Recycling: masterbatch manufacturer Lifocolor will be presenting innovations for finishing Beauty & Care polymer products in Munich at stand F09 in hall 4 and in its exhibitor presentation.

With the emphasis on ‘skinimalism’ and multi-functionality in the beauty and colour cosmetic market here to stay, consumers are investing in buying less, but better-quality products. This is creating fantastic opportunities for colour cosmetic reformulations, with new R&D continuing to breathe fresh air into the beauty and cosmetics space.

Marchesini Group Beauty will participate in Make Up in Paris, the event dedicated to cosmetics professionals who meet each year in the world capital of beauty to discuss the latest innovations and trends in cosmetic sector.

As interest in health grows around the world, a more multifaceted idea of beauty is taking hold. Hybrid cosmetics embrace the wellness trend – combining makeup with other benefits – more often than not skincare but in some cases overall wellbeing. These products are designed to enhance the body while providing the aesthetic appeal of makeup. Multifunctional benefits can include hydration, fortification, anti-ageing and protection from external aggressors like pollution – all this while providing the aesthetic appeal of makeup.

The Innovation Corner in Hall 4 is the place to go for all visitors interested in the latest trends: it offers an extensive program with high-profile expert presentations, an exhibition area for start-ups and the SPOTLIGHT novelty show. Top speakers will report on sustainable ingredients and packaging solutions, greenwashing, colour and material trends.

In this new issue, you can find out all about the development of new cosmetic products and the effects of color cosmetics.