They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free Florida, agency Alma takes a refreshingly respectful approach to encouraging smokers to quit. Instead of extreme scare tactics, the ads...
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April 15, 2018
AdFreak
Today's highs and lows of creativity
These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy
A Glam Hostel Gets Put to the Test When Mariah Carey Is Accidentally Booked
Why Would an Ad Create the ‘Worst Song in the World’? To Make a Pretty Relatable Point, Actually
The Intro of ’80s TV Classic Dallas Has Been Perfectly Recreated for the City’s First NFL Draft
Stephen Curry, Looking Back on His Life, Distills It All Down to One Lesson: Mental Resilience
Surfing Legend Lisa Andersen Ascends a Mountain of a Wave in Mother’s Final Work for No7
Intimate and Insightful, These Shaving Interviews for Bevel Explore Subtle Challenges for Men of Color
Deadpool’s Newest Product Pitch Takes Us Inside His Dreams, Which Center on … Frozen Food?
Martin Agency Brings Its Signature Zaniness to Kayak After Years of Tomfoolery for Geico
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