The what, why, and how of TikTok’s advertising gold rush

Happy Monday!

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Today we look at how you get started.

Also, as holiday shopping season inches closer ecommerce prepares for the biggest opportunities in 2020.

And, the pandemic forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

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Digital Marketing

The what, why, and how of TikTok's advertising gold rush

Charlie Braithwaite

With a global audience and a supposed reputation for authenticity, TikTok presents an unmissable opportunity for marketers. Here’s how you get started.

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Kamaljeet Kalsi

COVID-19 sure crunched wallets but can’t dampen the holiday spirit, ecommerce consumer trends, and advertising insights. Read more

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Martin Porter

COVID-19 forced brands to swiftly change their messaging. For OOH, it provided a chance to showcase dynamic creative capabilities and ability to engage audiences in a more relevant way. Read more

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Nearly eight months into the global pandemic, in-person events have been resoundingly replaced by virtual ones - and they will occupy a permanent place in future marketing strategies. For businesses looking to grow and maintain engagement with audiences, a proactive virtual event strategy powered by marketing automation is a must. Read more

Collaboration

How to include a creative in the martech decision process

Monica Deretitch

Creative team members are an important part of new technology implementation, and decision makers should include creative early to identify concerns and guarantee adoption. Read more

Analytics

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

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ClickZ Daily: August 24, 2020

Benchmarking Survey 2020

Digital Marketing

The what, why, and how of TikTok's advertising gold rush

Digital Advertising

Key Insights: Holiday shopping ecommerce trends and how your business can win brownie points

Digital Advertising

How dynamic creative carried OOH through COVID and will propel industry forward

Digital Marketing

Virtual events are here to stay: How marketing automation keeps you a step ahead

Collaboration

How to include a creative in the martech decision process

Featured Reports

Analytics

How Consumer Data Can Deliver the Ultimate Competitive Advantage for Agencies

Content Marketing

Advertisers Guide to Increasing Revenue without Increasing Spend