The dust has (mostly) settled, the hot takes have cooled to a low simmer and Google’s cookie U-turn is officially yesterday’s panic. So naturally it’s time to do what the industry does best at times like this: rank the fallout. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Fair warning: the ground is still shifting under this thing so consider this list more “hot take” than holy writ. | | |
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howdy! | | | | | A recent year-over-year spike in Facebook referral traffic, is — somewhat surprisingly — coinciding with an influx of revenue from Meta’s content monetization program. | | |
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| | | | | Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis. | | |
howdy! | | | | | Despite tight budgets and looming recession fears, some smaller brands are ramping up investment in retail media networks to boost visibility. | | |
| | | | | Hyper-local, multi-touch and performance-driven advertising strategies are redefining personalized consumer engagement and driving measurable results for major global brands. | | |
howdy! | | | | | This new set of families have an influence on each other’s consuming habits unlike prior generations. | | |
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| | | | | Facing disruption from AI and social media shifts, publishers are adopting community-building tactics to increase retention and gather actionable data. | | |
howdy! | | | | | AI agents, scrapers and crawlers powering the agentic era are quietly reshaping the web — and potentially the digital economy. | | |
howdy! | | | | | To get a sense of how some marketers, agency execs and industry analysts are figuring out this moment, we asked them for their dos and don’ts. | | |
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