Is a multichannel marketing strategy on your 2024 to-do list? Luckily when SMS and email marketing work together, it’s easier to create personalized customer experiences, increase loyalty, and meet your marketing goals. But how should you incorporate SMS into your audience engagement strategies?

Intuit Mailchimp sponsored research by Harvard Business Review Analytic Services to dive deep into the winning formula of SMS and email, including the best practices you can start implementing into your marketing strategy to drive customer engagement. 

Learn how to build a comprehensive strategy that engages your audience through personalization at scale to build—and repeat—customer loyalty.