Going into the Winter Olympics, NBC Sports had hoped to avoid a repeat of the Rio Games, where linear ratings fell 21 percent from London four years earlier. As a result, the company didn't meet its advertiser guarantees and was forced to use a chunk of its inventory for makegoods to marketers. So NBC Sports...
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February 14, 2018
TV & Video Daily
Insider updates on all things video
The Winter Olympics Exceeds NBC Sports’ Ratings Guarantees, Freeing Up More Ad Inventory to Sell
As Netflix Pulls Viewers From Linear TV, It’s Also Boosting Ratings of Shows It Streams
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