The woman behind making TikTok tick for creators As TikTok becomes a permanent line item in many marketers' budgets, TikTok's Creative Agency Partnership team is showing creatives the ropes, thanks to industry veteran Krystle Watler's leadership. Additional coverage: - Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers.
- Publishers are walking a thin line between optimism and pessimism about ad sales heading into the holiday season, a Digiday+ Research survey found, marking a big difference from last year when publishers were clearly optimistic about ad revenue.
- Less than a week into Elon Musk's acquisition of Twitter, advertisers are mixed on what's next. Read more in this Digiday+ Marketing Briefing.
- How Bloomberg Media got out of the programmatic race to the bottom.
- Hard seltzer brand White Claw is using Instagram to run a contest aimed at Gen Z and millennial drinkers to promote the return of in-person socializing after work.
Other things to know about - Join us virtually on November 9 for the Digiday Future of TV Advertising Forum where we’ll bring together top executives at brands, agencies, TV networks and streaming services to discuss how they're adapting to the TV ad market’s transformation.
- Marketing channels often create a patchwork of reporting, leaving marketers struggling to connect data signals gathered elsewhere. Sponsored by Amazon Ads.
- Including native ads within email newsletters means the advertiser’s sponsored content will fit in with what’s surrounding it, rather than overtly looking like an ad — meaning those there to read the newsletter are more likely to read the ad content. Sponsored by LiveIntent.
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| | | | | As TikTok becomes a permanent line item in many marketers’ budgets, TikTok’s Creative Agency Partnership team is showing creatives the ropes, thanks to industry veteran Krystle Watler’s leadership. | | |
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howdy! | | | | | Semafor’s revenue strategy will be reliant on the relationships that the company’s CRO and sales team will be able to forge with advertisers. | | |
| | | | | As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also on the rise. | | |
| Advertisement |  | | |
howdy! | | | | | Publishers are walking a thin line between optimism and pessimism about ad sales heading into the holiday season, a Digiday+ Research survey found, marking a big difference from last year when publishers were clearly optimistic about ad revenue. | | |
| | | | | Television audiences are becoming more fragmented, as viewers have more options to experience curated programming. | | |
howdy! | | | | | Less than a week into Elon Musk’s acquisition of Twitter, advertisers are mixed on what’s next. | | |
| Advertisement |  | | |
| | | | | Interactive and dynamic video advertising products are helping brands create new pathways for CTV audiences to engage with creative. | | |
howdy! | | | | | How Bloomberg Media got out of the programmatic race to the bottom. | | |
howdy! | | | | | It comes two years after the pandemic, as the world was working from home. White Claw commissioned an independent survey recently in which 74% agreed they miss happy hours with colleagues. This has led White Claw to launch its inaugural 134 Happy Hours Program to bring companies those parties they’ve been missing. | | |
| | | | | Semafor's revenue strategy will be reliant on the relationships that the company's CRO and sales team will be able to forge with advertisers. |
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