In 2017, Snapchat introduced new ad formats, a self-serve platform and focus on augmented reality, but still remains relegated to advertisers' "experimental" budgets. Here's a rundown of Snapchat's year in advertising. Don't count out Amazon when it comes to advertising, and other things to know about retail media, according to George Manas, president of Resolution Media. This year, Facebook faced a backlash over enabling fake news and racist ads, got hauled in front of Congress over Russian propaganda and faced attack from European regulators. Here are five takeaways. "We don't take care of our people": This compilation of the best of our agency confessions from 2017 reveals what really happens on the inside of the media sausage factory. |
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| Ilyse Liffreing In 2017, Snapchat introduced several new ad formats, a self-serve platform and an AR focus. |
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| Yuyu Chen Manas says platforms are blurring the line between media and retail while retailers are behaving like media. |
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| Sponsored Content AppNexus Online marketplaces are complex platforms that can be "designed" and "engineered" through the different levers that a platform controls. However, there are three key features that must be executed effectively in order for success to occur. Sponsored by AppNexus. |
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| Lucia Moses We learned tech has too much faith in tech, Facebook’s size is a blessing and a curse and other things from Facebook’s annus horribilis. |
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| Digiday Editors The Digiday Confessions series provides a platform for people working in digital media to speak their minds with candor and without fear of repercussions. In this one download, we've compiled the best confessions from the agency world. |
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| Sponsored Content Wibbitz In today's digital age, it's not enough to just stick an image online -- to get the most out of your visual content, you'll need to invest in the best tech platforms for maximized results. Download the report to learn how to build the best toolbox for a successful visual content strategy. Sponsored by Wibbitz. |
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| Sponsored Content 4INFO With the use of ad blockers and concerns of visibility on the rise, now more than ever it's important that marketers can connect the dots between digital ad impression and in-store sales. Get the guide to learn how to effectively measure ROAS based on in-store purchase data. Sponsored by 4INFO. |
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