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 | Adfreak | June 26, 2017 | | Today's highs and lows of creativity |
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| See the Grand Prix, plus all the gold winners By Tim Nudd McCann's Fearless Girl statue for State Street Global Advisors was the darling of the 2017 Cannes Lions festival, winning four Grand Prix. But the Film Lions were still the emotional center of Saturday's big award show at the Palais. "We're looking for bravery, on the client side and the agency side," Film jury president Pete... Read more » |
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| Led by Fearless Girl, Boost Mobile and 'Meet Graham' By Tim Nudd |
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| Promoted Content by GumGum | | It's time for a new value proposition |
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| A look at some of our favorite Cannes winners By Tim Nudd |
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| Same-sex marriage became legal nationally two years ago By Patrick Coffee |
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| McCann NY wins Titanium Grand Prix after top honors in PR, Outdoor and Glass By David Griner CANNES, France--It's official: Fearless Girl is one of the most highly honored campaigns in the history of the Cannes Lion International Festival of Creativity. The Wall Street statue, created by agency McCann New York for State Street Global Advisors as a way to encourage more companies to put women in leadership, today won its fourth... Read more » |
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| Jury wants marketers to be 'genuine forces for good' By Kristina Monllos CANNES, France--180LA's campaign to tackle a systemic issue--voter suppression--with its "Boost Your Voice" campaign for Boost Mobile earned the agency another Grand Prix at the Cannes Lions festival, this time in the Integrated category. Many of Boost Mobile's stores are located in lower-income areas, where counties across the country have been closing down polling places,... Read more » |
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| An anticipated and merited win By Angela Natividad CANNES, France--Much like at the Oscars, certain work feels made to be awarded at Cannes; the shower of Lions is evident well before the week begins. This can be both a blessing and a curse: An agency goes home with lots of Lions, and a suddenly contrary industry can name 20 other campaigns that should... Read more » |
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| Featured Jobs | | Houston Hotel Magazine Heart of Houston | | Houston Hotel Magazine Heart of Houston | | IBISWorld 90025, Los Angeles | | Baltz & Company New York City, New York (US) | | International Fellowship of Christians and Jews Chicago, Illinois | | |
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| Muun's the word in ads by Amsterdam Berlin By David Gianatasio This time around, Muun's pitchman keeps his pants on. As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Ku?nster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, "German Softness." For its latest campaign, "Choose Your Comfort," the... Read more » |
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| Deputy ECD Anthony Austin discusses the gold Lion winner By Tim Nudd CANNES, France--One of the most celebrated agency projects of the past year hasn't been that easy to see. It's played mostly at film festivals since its debut at South by Southwest in 2016. But now, this week only, anyone can check out Black Sheep Studios' incredible short film Home, about the refugee crisis. Written and... Read more » |
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| P.J. Pereira on balancing the investment for brand and audience By Tim Nudd CANNES, France--P.J. Pereira, a key architect of today's branded content through Pereira & O'Dell projects like The Beauty Inside five years ago and the Netscout film Lo and Behold this year, was president of the 2017 Entertainment Lions jury here at Cannes. He used the opportunity to espouse, once again, his view that the best... Read more » |
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