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| The most innovative ways brands reached consumers By Adweek Staff With a constant stream of information inundating consumers at every turn, it's becoming harder than ever for advertisers to reach their target audiences in meaningful ways. That's where our Media Plan of the Year honorees come in. Whether they were turning social media outrage into candy sales like Snickers (see more on our Media Plan... Read more » |
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| Its hunger algorithm drove the candy's price By T.L. Stanley |
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| Promoted Content by Adobe | | |
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| Adidas.com and llbean.com are among the fastest growing By Emma Bazilian |
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| Social and programmatic buying fueled its rise By Adweek Staff |
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| As the new season begins, the 5 presidents reveal their biggest moves and challenges. By Jason Lynch After the second straight year in which none of the five broadcast networks increased their adults 18-49 audience (and ABC, CBS and The CW all lost viewers in the demo), they will try to turn their fortunes around in the 2017-18 season, which begins on Sept. 21. Over the next two months, they'll premiere 19... Read more » |
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