| | | | | Check Out the 2016 Shorty Award Winners for Best Brands on Social Media Winners announced on Snapchat By Christine Birkner The Shorty Awards announced its 2016 winners today, once again recognizing individuals and organizations that produce great content on Snapchat, YouTube, Instagram and every other social platform.
Read more » | | | | | | | | | | | Orange Is the New Black Star Says Your Brand Should Do This to Reach Latinos It starts with who you're hiring By Katie Richards Orange Is the New Black star Dascha Polanco sat down with Valdez Productions president Jeff Valdez to discuss the rise of Latinas in media, entertainment and technology at the 4A's Transformation conference in ...
Read more » | | How Shows Like 'The Passion' Successfully Tap Into Faith-Based Audiences But taking liberties with scripture is a path to failure By T.L. Stanley Hollywood, sometimes considered the last place to find anything divine, has seen the light lately, releasing a flood of faith-infused entertainment that includes TriStar's Heaven Is for Real, Focus Features' ...
Read more » | | Why Le Creuset Is Still the Hottest Pot in America’s Kitchens Colorful cast-iron cookware that Julia Child made essential By Robert Klara Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, ...
Read more » | | | | | Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World A partnership with St. Jude Children's Hospital By Gabriel Beltrone Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in a manner of speaking, thanks to ...
Read more » | | How FX Competes for New Series Without a Netflix-Size Budget Personal touch, marketing prowess give network an advantage By Jason Lynch As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have had to alter how they ...
Read more » | | Shane Smith Tells Agencies to 'Stop Being So Afraid' to Work With Vice 4A's panel encourages marketers to take risks with media By Christine Birkner Shane Smith, founder and CEO of Vice and Cannes Lions "Media Person of the Year," knows a thing or two about dealing with a world of disruption and breaking the status quo. "When we started Vice, we ...
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