Empathy. That word crops up again and again in MarTech stories, but maybe it’s overshadowed by all the talk of tech stacks, platforms, integrations and APIs. We’re focused on it this week in two heartfelt stories pleading with marketers to escape the marketing circus, focus on storytelling and develop an empathetic relationship with your audiences.
A personal connection is something influencers bring to the table and we’re also looking this week on significant developments in the women’s sports influencer space.
What? Never mind empathy, you want to geek out? Okay, we have a great breakdown of the CDP space too.
Kim Davis,
Editor at large
