Big changes are coming to Apple’s app ecosystem in just a few short weeks, when app developers are required to get user permission to track them across third party sites using Apple's device identification standard, the IDFA. But a number of enormous questions hang over Apple’s rules and how they might be enforced. Read more below. - If opt-in rates turn out to be low, contextual targeting could become newly important to developers, who aren’t holding their breath hoping for updates to Apples SKAdnetwork.
- The industry-wide shift to remote work has only lasted a few months. But agency executives and marketers already see signs that certain facets of it will endure even after the virus is brought under control.
- YouTube’s midroll eligibility requirements have injected a layer of padding and filler into tons of publisher videos over the years. When YouTube drops the ten-minute requirement down to eight minutes next month, that filler is likely to disappear.
- Publishers can usually figure out why they can’t monetize the inventory on a particular site or page. The rise of shadow block lists often make it a lot harder.
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| Mobile | | | | From contextual targeting to what qualifies as an ‘ad network,’ many of the changes to Apple’s identifier for advertising, or IDFA, are still open to interpretation. | | |
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howdy! | What Comes Next | | | | Agency executives and employees believe that some of the workflow and workplace changes will stick long after coronavirus is under control. | | |
| Sponsored by Primis | | | | There is no level playing field when it comes to the duopoly’s grip on video advertising, but publishers are pushing to change the game with new strategies designed to keep users on their pages and stem the flow of revenue to Google and Facebook. | | |
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howdy! | Business of TV | | | | YouTube cuts videos’ required length to carry mid-roll ads from 10 minutes to eight minutes, helping publishers cut costs and increase revenue. | | |
| Sponsored by Sharethrough | | | | For advertisers, supply pathways impact performance and help drive revenue. But marketers often neglect to take basic housecleaning steps to strengthen their investments — or they’ve assumed those steps were already being taken. | | |
howdy! | WTF Series | | | | Shadow blocklists are a catch-all term to describe those instances where a buyer inexplicably stops bidding for ads on a publisher’s ads. | | |
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| Sponsored by LiveRamp | | | | Data clean rooms give walled gardens a way to safely lower their walls to select brands — the greater opportunity is bringing together all data to create a single source of truth that’s continually enriched. | | |
howdy! | Audio Anywhere | | | | Some publishers have begun asking for advice on how to increase ad inventory in their shows, particularly mid-roll placements. | | |
howdy! | Managing Through Crisis | | | | While the industry has understandably experienced a seismic decline, there are undoubtedly the green shoots of recovery. | | |
| | | | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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