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| | | | | A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption. | | |
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howdy! | | | | | The collaboration between the Los Angeles Rams and Snapchat goes back to 2020 as the Rams made became the first NFL team to conceive a Snapchat AR experience, affording fans the opportunity to virtually wear the team’s recently unveiled uniform. | | |
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| | | | | As digital media spend and brand expectations increase, agencies are paying fresh attention to how they use in-house teams and external vendors to execute campaigns. | | |
howdy! | | | | | Overall there’s more due diligence from marketers when it comes to influencer marketing efforts now, according to marketers and agency execs, who say that there’s been more rigor over the last year, and especially over the last six months. | | |
| | | | | As AI technologies differ from setup to setup, some show inherent biases that can undermine campaign data analytics, bringing human review back into the equation. | | |
howdy! | | | | | Kimeko McCoy will succeed Tim Peterson as the new co-host of the Digiday Podcast. | | |
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| | | | | Publishers are relying on customer data platforms and other technologies to unify audience and customer data information to strengthen and diversify campaign performance for their advertising partners. | | |
howdy! | | | | | The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. | | |
howdy! | | | | | The quarter will be make or break for many publishers, platforms and networks looking to either make up shortfalls or increase their growth before the books are closed. | | |
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