The digital advertising businesses has been thrown into a state of flux, thanks to recent moves from browsers and regulators to restrict the way advertisers have profiled and targeted people on their sites. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Life Beyond the Cookie | | | | “The major concern is there is no solution,” said one exec. “It’s just a waiting game until Google tells us what’s going to happen — I hate to say it.” | | |
|
howdy! | | | | | “You have to think about not what’s just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?” Toles said. | | |
| Sponsored by Unruly | | | | Regulations and sustainability goals will dictate the course of global ad spend in 2020 — but a presidential election and the Summer Olympics will have a major impact, too. | | |
| Advertisement |  | | |
howdy! | Content & Commerce | | | | With 50% of Minute Media’s revenue coming from selling its tech stack, the company is expecting to hit $200 million in revenue this year. | | |
| Sponsored by Yieldmo | | | | While brands are confident in their mastery of a variety of mobile viewing metrics, new research finds that one is eluding their grasp: attention. | | |
howdy! | DTC Era | | | | The acquisition will help Metric Digital grow beyond the direct-to-consumer clients the shop has made a name for itself with as well as help WPromote bolster its performance marketing capabilities. | | |
| Advertisement |  | | |
| Sponsored by Tubular | | | | At the Digiday Brand Summit, five prominent marketers shared concerns over attribution and the difficulty of scaling influencer campaigns. | | |
howdy! | Video Anywhere | | | | Unscripted shows cost less money to produce than scripted series, which makes them more attractive to TV networks looking to rein in costs. | | |
howdy! | Life Beyond the Cookie | | | | In the latest edition of our Confessions series, where we exchange anonymity for candor, a data marketer at a large CPG company explains how they are navigating regulation and cookie upheaval. | | |
| | | | | "You have to think about not what's just the first episode but what is the 51st episode or the 101st episode, and why do people stay engaged?" Toles said. |
|
|
