Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands. Additional coverage: - In a fragmented media landscape, sports teams in the U.S. and U.K. look to provide new space for sponsor brands.
- As the Justice Department considers pursuing a breakup of the largest company in online advertising (aka Google), Digiday readers share their views.
- Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they're developing new practices and opportunities to integrate with leagues and athletes. More in this Digiday+ Media Buying Briefing.
- Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms."
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| Top Stories |  | | Ivy Liu |
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| | | | | Amid AI hype, influencers and content creators are taking a closer look at their contracts with brands. | | |
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howdy! | | | | | In a fragmented media landscape, teams in the U.S. and U.K. look to provide new space for sponsor brands. | | |
| Advertisement |  | | |
| | | | | To combat signal loss, brands are combining datasets, using data enrichment for additional insights. | | |
howdy! | | | | | As the Justice Department considers pursuing a breakup of the largest company in online advertising, Digiday readers share their views. | | |
| | | | | Marketers are using deterministic and contextual targeting to combine signals related to an individual and the moment for optimal targeting. | | |
howdy! | | | | | Media agencies with clients investing in sports need to do a bit of rethinking on how to approach those investments. As a result they’re developing new practices and opportunities to integrate with leagues and athletes. | | |
| Advertisement |  | | |
| | | | | How people watch content changes when streaming solo versus as a family or within another community dynamic, giving advertisers numerous opportunities to engage viewers. | | |
howdy! | | | | | Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms.” | | |
howdy! | | | | | Roughly 20,000 Adidas NFT holders will each receive a unique avatar and profile picture, which the Adidas website describes as “a virtual identity you can represent and flex to your friends across different social platforms.” | | |
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