Reflections on life after the cookie were emblematic of a more introspective Dmexco this year.
September 12, 2019

For all the existential questions facing ad tech right now, many of its constituents don’t seem to have turned to Dmexco for answers like they have in the past. Sobering conundrums like how to solve for the demise of the third-party cookie, have dominated conversations in the industry ever since the major browsers started making serious anti-tracking changes. So it's no surprise it was a dominant theme at Dmexco this week. Read more below.

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Top Stories
The Programmatic Marketer
Reflections on life after the cookie were emblematic of a more introspective Dmexco this year.
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Content & Commerce
The redesign of New York Media’s fast-growing commerce vertical has been in the works since the beginning of 2019, with front- and back-end changes designed to make the site more customizable.
Sponsored by Duration Media
Many marketers and publishers are making the seemingly counterintuitive decision to reduce ad units in order to increase ad effectiveness. The idea: Advertising doesn't work unless it's seen.
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Brands in Culture
Things couldn’t be better, so why are we so unhappy?
Sponsored by Impact
According to new research, marketers are modernizing their affiliate and influencer campaigns by making self-service easier for their partners. In addition, they're introducing automation wherever they can.
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The Programmatic Marketer
Supply-side platforms see the bids that come from all the different demand-side platforms, so they have a much better understanding of the bid landscape.
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Sponsored by PubMatic
To many industry pros, the programmatic ecosystem has become a confusing jungle of tech partners — and cutting down has been the only answer. Take this survey and tell us: What problems drove you to "supply path optimization?" You'll get a $5 Starbucks gift card on completion. 
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Video Anywhere
This year’s NewFronts West will more closely resemble a traditional industry conference than a sales pitch bonanza, which may lead to more deals being made.
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The GDPR Impact
Figuring out ad tech business models that work without third-party cookies while trying to stay ahead of current and future browser changes will be hot topics at this year’s Dmexco.

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DTC Era
Lindsey joined Shareen Pathak on this week’s episode of Making Marketing to discuss how to balance a brand's growth ambitions with reality, why retention is more important than acquisition, and what it means to be direct to consumer.
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