| Max Willens To keep up with platforms’ whims, advertisers’ demands and plans to diversify revenue, publishers hunt for a new kind of talent. |
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| Kerry Flynn Snapchat’s view count was generally ignored by publishers, especially if it wasn’t paired with other, more informative metrics. |
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| Sponsored Content FreeWheel In 2019, we will see the fight for content intensify, whether in terms of production or for the purchase of exclusive rights, content or programs. Premium video is no longer about choosing branding over performance: it is about having both at once. Sponsored by Freewheel. |
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| Seb Joseph WPP CEO Mark Read outlines the beleaguered group’s long road to recovery. |
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| Seb Joseph Many advertisers found that costs eclipsed the benefits of taking the work of agencies in-house. |
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| Sponsored Content GumGum For marketers, visual content has quickly become the primary canvas for telling stories and influencing consumers. But this surge in visuals makes it that much harder to stand out and avoid some brand-unsafe associations. Sponsored by GumGum. |
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| Sponsored Content CreatorIQ Influencer marketing has grown exponentially over the past year with 94 percent of advertisers find influencer marketing to be an effective practice. And with big brands and media companies increasingly moving marketing dollars into the space, the industry will undoubtedly continue to see explosive growth. Sponsored by CreatorIQ. |
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Regular Deadline:
December 14, 2018 |
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Extended Deadline:
December 14, 2018 |
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ALL EVENTS |
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