'There's a lot of blind buying': Schibsted makes its first-party IDs widely available in the open market

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them -- its own first-party IDs.

Additional coverage:

• Despite the financial confines of the upfront's year-long commitments, TV ad buyers and sellers continue to seek economic comfort in the upfront model's revenue guarantees and pricing assurance, as broken down in this video.
• Vice Media Group is hoping to convince advertisers that its Twitch content is worth buying.
• Although the major holding companies sent delegations to CES, sessions at the C Space focused more on how to optimize and improve on what’s here and now. More in this Media Buying Briefing.
• Staff increases were down for publishers last year, with the economy as a likely driving factor, a Digiday+ Research survey found in a recent survey.
• Tito's Handmade Vodka is working with Martha Stewart to showcase the ways its vodka can be useful for things other than drinking, including Dry January.
• At CES this year, beauty devices were once again joining smart TVs, laptops and home robots on the convention floor.
• CES 2023 was back in full swing as companies showcase their upcoming consumer technologies -- from flying cars to haptic suits -- and marketing's C Space tackled issues around clean rooms and attention metrics.