'There's a point of diminishing returns': Why retail media's reckoning is said to be on the horizon Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Retail media networks seemed to be the industry’s silver bullet. But until that proves out, marketers say they’re advising clients to be more calculated with their RMN spend. | | |
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howdy! | | | | | Trial evidence reveals the (until now) hidden extent of the shadow Google casts over the ad-supported internet. | | |
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| | | | | Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools. | | |
howdy! | | | | | Take a sneak peek at the topics that will be discussed on stage during the Digiday Publishing Summit. | | |
| | | | | Marketers are being strategic about their investments across channels and tactics to acquire new customers and drive repeat purchases. | | |
howdy! | | | | | As behind-the-scenes revelations expose how Google’s execs orchestrated their dominance, that resignation has turned into something far tastier: schadenfreude. | | |
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| | | | | In this survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. | | |
howdy! | | | | | With up to $12 billion being spent this year, there are some media channel winners and reluctant participants. Digital OOH hopes to benefit overall. | | |
howdy! | | | | | Dow Jones is expanding its Journal House event franchise to increase sponsorship revenue and membership value. | | |
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