On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Google’s proposals for replacing third-party cookies — through an effort Google has branded Privacy Sandbox — “could cause advertising spend to become even more concentrated on Google’s ecosystem at the expense of its competitors,” according to a CMA announcement about the investigation. “Privacy Sandbox is trying to replace an open and interoperable technology with one that is Google controlled,” wrote James Rosewell, director of Marketers for Open Web. “This will force more marketers into their walled garden." Read more below. Other things to know about | | |
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| Future of Work | | | | The pandemic greatly accelerated the desire among more fathers to request flexible working and business are responding positively. | | |
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howdy! | Brands in Culture | | | | It remains to be seen how effective the Super Bowl will be this year as it will be unlike the large advertising event marketers are used to. | | |
| Sponsored by Lightspeed | | | | The impact of COVID-19 and quarantine has profoundly accelerated the use of contactless payments. And for retailers, creating experiences where customers can limit contact with frequently touched physical devices such as terminals and keypads is increasing their likelihood of coming back to buy. | | |
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howdy! | Beyond Ads | | | | Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. | | |
| Sponsored by Adobe | | | | To keep campaigns on the right side of regulations, marketing teams need their IT counterparts to help them future-proof the data governance process — one that empowers everyone to follow and enforce rules of responsible usage of consumer data. Join this webinar on February 25 at 4 p.m. ET and learn what experts say will work. | | |
howdy! | Brands in Culture | | | | FOS is launching a free, educational product for its readers with the financial and creative help of sponsors like Pepsi. | | |
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| Sponsored by Tubi | | | | In a newly combined landscape, one in which cable and satellite companies are losing subscribers to streaming alternatives, a linear-only approach is no longer sustainable. Download this new report to learn how combining the loyal, older linear TV audience with younger streamers will be key to reaching a nationally representative audience in the year to come, and beyond. | | |
howdy! | Publishing on Instagram | | | | The Washington Post has an Instagram editor to convert engagement on the platform into paying subscribers. | | |
howdy! | Brands in Culture | | | | Beyond a 60-second in-game spot, focused on its 5G technology, Verizon is also bowing initiatives to make the fan experience accessible from home. | | |
| Beyond Ads | | | | Known for on-stage renditions of original magazine stories, Pop-Up Magazine pivoted to virtual experiences and at-home activations. |
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