Two years since the ANA unleashed its report exposing the practice of ad agency kickbacks, marketers and buyers said they suspect the same is happening with ad tech, with hidden fees and undisclosed ownership stakes.

Dmexco is a microcosm of the fast-changing ad tech landscape, but there are some reality checks in store for all. Here are four themes that will dominate this year's conference.

Apple is updating its AR toolkit, and marketers who have been testing it out think the new changes will be the key to bringing AR to a wider mobile audience.

For Digiday+ members: In a sneak peek of the Digiday Podcast, Roku's head of platform business dishes on cable operators, cord cutters and more.

Hear from senior leaders at Buzzfeed, Vox Media and Fusion Media Group as they unpack what it will take for programmatic agencies to build trust in the transparency era. Join us at the Digiday Programmatic Media Summit, taking place in Scottsdale, Arizona from Nov. 14-16.