With third-party cookies being phased out from the largest browsers, publishers are losing the main way advertisers profile and target people on their sites. But the demise of third-party cookies could be a blessing in disguise for publishers. Read more below. Other things to know about - We're showcasing the Best Newsletter, Best Digital Product Innovation, Best Media Brand and much more through the Digiday Media Awards. View the full list of categories and submit here by next week's deadline.
- The twin threats of vanishing third-party cookies and strict privacy laws are causing DMPs — and other technologies that rely on third-party data — to lose currency with marketers. Sponsored by Zeotap.
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| | | | | In the absence of third-party cookies, publishers are the gatekeepers of audiences outside of the likes of Google and Facebook, according to a publishing exec who says agencies are trying to that rich data via new programmatic deals. | | |
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howdy! | Going Global | | | | Ad industry trade show organizers say they are closely watching developments and attendees take pause as the outbreak continues to affect global travel. | | |
| Sponsored by Bannerflow | | | | When it comes to brands bringing marketing in-house, success hinges on surfacing the right data and skill sets. Join us on Feb. 26 at 10 a.m. GMT as we present new research and highlight how companies can make in-housing work. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | As retail media becomes more competitive, companies like Kroger are trying to build out their offerings to get the attention of major consumer packaged goods advertisers. | | |
| Sponsored by Unruly | | | | Regulations and sustainability goals will dictate the course of global ad spend in 2020 — but a presidential election and the Summer Olympics will have a major impact, too. | | |
howdy! | Video Anywhere | | | | Fox News Digital saw an average of 100 million monthly unique visitors in 2019, thanks to a content-sharing strategy between its linear channel and its website. | | |
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| Sponsored by Permutive | | | | As third-party cookies fade and privacy laws strengthen, publishers are racing to adapt. In a new webinar featuring BuzzFeed’s director of data partnerships, learn what publishers are doing to drive data-driven ad revenue. | | |
howdy! | Brands in Culture | | | | Unilever will not direct any ads on social media to children younger than 13 through the use of strict controls on the content and placement. | | |
howdy! | The Confessions | | | | As payment terms have become extended between agencies and the companies they work for, some agencies have tried to stretch out payment terms with freelancers. In the latest edition of Confessions, a freelancer shares why he believes that’s unacceptable. | | |
| | | | | Tammy Wincup, president of Politico's just-launched tech-focused publication: "I don't see it as a B2C; it's all B2B." |
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