Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession. Additional coverage: - Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry.
- Branded content is moving up the ranks among publishers' revenue sources. This year, it's their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.
- As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further.
- Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients.
- From sister site, Modern Retail: CEOs go on a media blitz to warn of the ‘existential threat’ posed by tariffs
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| | | | | Small businesses are having to rewrite their marketing playbooks, navigating tariffs, economic uncertainty and a possible recession. | | |
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howdy! | | | | | Digiday breaks down what the DST is, how the U.S. has responded to it so far and what it could mean for the advertising industry. | | |
| | | | | A survey of nearly 2,000 teens uncovers perceptions about using trends in marketing campaigns. The report breaks down what makes content feel authentic, why campaigns flop and how marketers can connect without crossing the cringe line. | | |
howdy! | | | | | Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024. | | |
| | | | | Strategies, platforms and consumer behaviors are constantly evolving, and a playbook that worked a year ago may no longer be relevant today. To move beyond vanity metrics, publishers must shift their focus to deeper analysis. | | |
howdy! | | | | | As marketers eye performance levers and lower-funnel investment, ad spending on Amazon is rising further. | | |
| Advertisement |  | | |
| | | | | By integrating advanced CTV, audio and digital out-of-home (DOOH) solutions, brands can leverage precise geolocations and real-time analytics to drive foot traffic into physical stores. | | |
howdy! | | | | | Brandtech Group’s Jellyfish digital marketing agency has chosen to build generative AI tools to help advance search and SEO — drilling deeply into agentic efforts on behalf of clients. | | |
howdy! | | | | | Experts share their thoughts on the most effective remedies to drive market impact. | | |
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