Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | With more players entering the retail media landscape, agency execs sound off on how to divvy up ad dollars. | | |
|
howdy! | | | | | There’s a growing buzz about a resurgence in dealmaking activity. | | |
| | | SPONSORED BY |  |
| | | | | | | | | | |
| | | | | As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. | | |
howdy! | | | | | Early on this year, Digiday+ Research predicted that publishers would depend less on subscriptions as a revenue driver as they moved further into 2024. According to a recent survey, that prediction might be coming true. | | |
| | | | | As brands grow and customer demand increases, existing tech stacks often need help to scale effectively. | | |
howdy! | | | | | Publishers are testing generative AI technology to improve the search functions on their sites, in a bid to improve reader engagement, provide answers to readers’ queries using their own content archives and — in some cases — create an added value for paying subscribers. | | |
| Advertisement |  | | |
| | | | | Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities. | | |
howdy! | | | | | Semafor’s CRO discussed how she’s leading the media start-up’s sales team in achieving profitable months. | | |
howdy! | | | | | AdTheorent’s exit augurs further ad tech exits from the public markets. | | |
|
