The growth of agency trading desks was in part due to advertisers’ ignorance toward programmatic, according to the latest Digiday Confessions.
August 20, 2019
From the Confessions of a former trading desk exec to PopSugar reconsidering its relationship to both its readers and to influencers, learn more about today's top stories below.
In our latest edition of Confessions, a former trading desk exec talks candidly about how advertisers didn’t know enough about programmatic to know whether they were being exploited by shady business practices.
Digital lifestyle publisher PopSugar plans to announce the launch of Glow, a type of marketplace for fitness goods and classes offered by fitness influencers and by PopSugar itself.
Facebook famously got rid of its "trending topics" editorial team back in 2018. Now, it's again hiring editors -- just don't expect "trending 2.0."
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Content interests often intersect in unexpected ways. (Did you know DIY fanatics also tend to read about politics?) With a deep-dive into the consumption habits of 145 million consumers, we surfaced some of the most surprising connections. Sponsored by Flipboard.
Affiliate marketing programs inevitably fail when affiliates don't become partners. The key for brands is to arrive at carefully considered revenue goals, then coordinate closely with their affiliates and influencers.
Fashion and beauty brands are finding that it's not enough to remain accessible on a consumer’s most-frequented channel. The relationship has to seamlessly transition to other channels as well — or the brand loses customers.
Publishers are increasingly interested in tying together their logged-in user information, also known as authenticated users, with consent. The result: authenticated consent is a term that has started to crop up more and will likely gain more steam in the future. Here’s what it means.
We want to explore publishers' route to and beyond the paywall, focusing on revenue mix, customer journey and how to build lifetime value. By taking this survey you will receive the full results and a $5 Starbucks gift card.
On this week's episode of Making Marketing, Shareen Pathak sits down with Hint founder and CEO, Kara Goldin, to discuss turning a product into a company, avoiding too much reliance on a single platform and expanding the brand into new categories.
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