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Tucker Carlson, Maggie Haberman and more By Adweek Staff At a time when the media are derided as failing and fake, these correspondents are on the top of their game--breaking news and keeping it real as they grapple with a White House that's been on a high-speed cycle with no end in sight. -Lisa Granatstein Read more » |
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The Messy Truth host on how the media is faring in tumultuous times By A.J. Katz |
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Although overall live TV consumption is on the decline By Jason Lynch |
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It's a big step forward for the streaming service By Sami Main |
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It's growing after nearly a century of commercials thanks to digital By Sami Main Nearly a century after radio stations began accepting commercials, a new report says the medium now takes about 10 percent of all local ad revenue. And the fastest growing segment of radio isn't over the air, but on digital platforms. According to BIA/Kelsey's 2017 Investing in Radio report, the digital advertising income of U.S. radio... Read more » |
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Company is expanding its Snapchat partnership for the games By Jason Lynch The 2018 Winter Olympics are 10 months away, but NBCUniversal is already making deals and firming up its ad sales strategy for the games, which will be held in Pyeongchang, South Korea. For these Olympics, NBCU is switching its guarantee for advertisers from the households demo, which it has used for all of the recent... Read more » |
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While looking to expand its brand partnerships By Jason Lynch With linear ratings falling for much of the industry, some upfront events this year have become an exercise in frantic spinning, as nervous executives try to assure the buyers in attendance that their brand is in great shape, despite the softening numbers. But that won't be the case at tonight's Crown Media Family Networks upfront... Read more » |
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Featured Jobs | Adweek New York City, New York (US) | Haymarket Media Group Northbrook, Illinois (US) | Haymarket Media Group New York City, New York (US) | Adweek New York City, New York (US) | OZY Media Mountain View, California (US) | |
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Multiplatform strategy will apply to all series going forward By Jason Lynch Simply launching a new linear show is no longer enough for Cartoon Network, which is now creating multiplatform experiences--usually including a tie-in mobile or console video game--for all of its new series. The network has unveiled its upfront slate for this year, which includes 13 shows (six new ones, and seven returning series) with more... Read more » |
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The ninth season of Drag Race premieres tonight on VH1 By Sami Main RuPaul is, in a word, busy. Between tonight's return of Drag Race, the release of his 11th studio album, an upcoming autobiography and the third annual DragCon in a few weeks, there's plenty on his proverbial plate. An Emmy win and ratings success for Drag Race and its All Stars series prompted Viacom to move... Read more » |
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The best veteran sales execs bring relationships and wisdom By Rich Goldfarb In a world where television is video, content is publishing, and upfronts are OutFronts and NewFronts, there is one precious commodity that is timeless and invaluable: wisdom. The digital media vendors plying their trade by selling ad opportunities in the brand marketing ecosystem (BME) could greatly benefit from tapping into experienced, innovative, top television leaders... Read more » |
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